Leveraging AMF’s entertainment relationships, AMF will create and ideate strategies to engage top celebrities to build buzz, brand awareness, and support the organization’s overall revenue goals.  AMF uses a 4-step process in its approach to booking celebrities. We believe connecting with celebrities goes beyond a transactional approach.Our relationships and database of 10,000+  contacts gets us directly in touch with the right person every time.


Entertainment Consulting 

Our talent team will help you bridge the gap with the entertainment community and cultivate entertainment  relationships. Our years of experience in creating  celebrity outreach strategies, developing campaigns,  making high-level connections will take your brand to  the next level.

Robin Roberts_Julian_Bond_Gala_110_DA.jpg

Events & Galas

There are a lot of moving parts when planning an event.  Between sponsorships and actually producing the event, your hands are full!  Booking entertainment or program participants can seem like a second job.  We can help you by handling all details around booking your MC, performer and other program guests.  We will ensure your special guests support the event on their social accounts as well as in person.

We also offer special pricing for non-profit organizations.  


Long Form &

Branded Content

AMF has experience booking weekly productions, documentaries, specials, and short form branded content.  We collaborate with production teams to discuss parameters including goals, creative, and shooting details.  We'll ensure the landscape of the entertainment community knows about the opportunity, receive pitches, track which celebrities are coming to the market, what celebrity projects are in the works. 


Awards Shows 

AMF has strong awards show experience booking top-level celebrities and influencers for all roles in an awards show program.  We love to brainstorm and will help you build ideas and concepts around celebrity participation.  We handle all negotiations and communications with the celebrity representatives.  We manage the movement of celebrities whether is handling their logistics or providing escorts. Our clients appreciate collaborating with experienced, creative professionals with their fingers on the pulse of the industry. 


Content Development

AMF collaborates with producers and content creators to bring a story to life. Whether it is securing producing partners or securing letters of intent, AMF is committed to helping creators’ projects get funded and green-lit to series.

The AMF team goes above and beyond the expected when it comes to securing talent and acting as a liaison between the Apollo and the artist. AMF’s attention to detail and professionalism have been key to saving the Apollo time and money by freeing the producing staff from the additional tasks of researching and securing guest artists and enabling them to focus on the shows content.
— Laura Greer, Associate Producer, Apollo Theater